Some good news out of Boston

The rivalry the Canadiens have with the Bruins is something very special, of course. Can’t wait to see how Steve B├ęgin looks in the black and gold.

Comes word from the Boston Globe, news of this spotted on the always excellent kuklaskorner.com, that the Bruins have a new advertising agency for the coming season, and we’ll be seeing more of its aggressive marketing bear. Where Youppi! will kill you with kindness, the big bruin will hurt you with a slap upside the head.

You’ll never get tired of this commercial, which aired last season:

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