Is this ever cool!

From Marketing magazine:

The fabled Montreal Forum Ghosts have a starring role in a new television commercial celebrating the Montreal Canadiens’ 100th anniversary.

The TV spot, created by Jet Films, features current Habs players in colour playing against the original teams, before NHL expansion, in black and white. The ad is supported by two different posters promoting the team’s centennial.

The TV spot begins with a black and white shot of former players on the bench with current coach Guy Carbonneau behind them, before switching to a faceoff with current and past Habs stars like Maurice Richard and Alex Kovalev playing together against their old rivals, passing and scoring. The spot ends with the copy, “L’Histoire se joue ici” (History plays here).

It will be aired on the RDS and TVA networks throughout the season and on the giant TV monitor at centre ice at the Bell Centre before the start of each home game.

It took more than 70 hours of archival film and 41 home games played at the Bell Centre last year to create the 30-second spot, said Nancy Thibodeau, director of communications and development at Jet Films.

“The project grew out of the hockey team wanting to combine old and recent photos of players as part of its centennial celebrations,” she said. “Then they approached us about doing something similar for a TV spot which took about a month to produce.”

32 Comments

  1. habsfan reduxit says:

    … if RDS runs the ad, I wonder if TSN would run it as well. Wouldn’t it be great if the whole country were introduced to “The Montreal Canadiens”? But then again, if that happened, maybe someone would want to buy the team and move it to Toronto.

  2. lefreak says:

    this is simply amazing.

    well done, and what a touch of class.

  3. Harani says:

    yup…nothing seems exciting..ca’t wait for saturday’s game especially coz i’ll be dere!

  4. Chorske says:

    Totally agree. It should be 90 seconds plus.

    Using the footage of kovy with no helmet was sheer brilliance.

  5. JLa30 says:

    OooH! I’ve got chills! Great commercial!

  6. Dintrox says:

    Thanks for the youtube link.. Great video very well produced. It must have taken hours of editing to get it so seemless….

  7. Tom S. says:

    This clip sent chills down my spine…

  8. teamplayer says:

    30 seconds just doesnt do it justice… I think they should have about 6 more clips so they can have a new one for every month and they could use this years footage too, BGL?!

  9. Hoegarden says:

    Pure magic; I jump from being 57 to being 7 and back to 57.

  10. The Teacher says:

    I saw it on TV and I have to say, I had shivers running down my spine. Definitely an awesome idea that was very well put together.

    I will say once again, I am so glad I am a Habs fan.

    My suggested overtime format and other sports talk

  11. nightmare_49 says:

    SUMMIT PRE GAME DINNER : OCT 25. SUMMIT PRE GAME DINNER : OCT 25. Summiteers : Just got off the phone with the Baton Rouge as i gave them the approximate head count for the pre game meal and the manager Mr. Michel Leclerc will be taking care of us that afternoon. Everything is taken care of at this end and enjoy and Bon Appetit. A little heads up, when you enter the Baton Rouge just mention the summit at the receptionist’s desk and she will direct you downstairs to our special section in the back, there’s also a bar downstairs …………………. ps: a special note to Ian, the manager still has your thunder sticks they took off of you during the dinner last year and will gladly give them back to you when your leaving Saturday.

  12. HabsoluteFan says:

    Did any of you notice that they took Kovy’s C away and replaced it with the A for the TV Add. That clip was takin from his goal against the Poos in game 5 last year when he had the C with Koivu’s injury.

    This one from the NHL is also pretty amazing : http://www.youtube.com/watch?v=XJgifphwnu4

  13. the_larry says:

    Those are great! I love the beginning with Carbo behind the bench.

  14. Naila Jinnah says:

    Those videos are truly awesome.

    http://starshinediva.blogspot.com

  15. JLa30 says:

    one of my favourite shirts (other than my Habs jerseys of course). My other favourite shirt says “Maple Leafs Suck” on the front and “Losers since 67″ on the back. I live in Toronto and I make sure I wear either shirt when I’m out having drinks with friend.

  16. Iceberg84 says:

    It sure was nice of those forum ghosts to make the trek over to the bell centre :D Or were the 08-09 players the ghosts? Does that mean Kovalev can travel through time in spirit form? I’m frightened and confused…I think I’m having habs withdrawal because of this 5 day wait. Anyone else feeling it too?

  17. sidhu says:

    Does anyone have a link to the Habs pregame centennial montage, with U2’s “Bad” playing in the background??

    I was at the Habs-Wild preseason game, and the montage was amazing.

  18. Kristopher7 says:

    Yeah most of all the NHL’s “Is this the year” campaign ads are awesome but I admit the Habs one is my fav… the music is really amazing and just puts me into a trance when i watch it.. almost makes me want to shed a tear of pride.

  19. Kristopher7 says:

    lol funny tshirt

  20. Kristopher7 says:

    Wow this gave me goosebumps :o

  21. Mike says:

    hey, off topic but this is a funny blog of tsn about the habs.
    http://www.tsn.ca/columnists/james_duthie/?id=253185

  22. Domenic says:

    is this video on youtube?
    someone please post the link!

  23. twocents says:

    Just click the link in pale blue reading ‘new television commercial’ above.

  24. Wrik says:

    I really enjoy the new commercials. I think that the marketing team did an impressive job for the 100th anniversary. New players vs old players isn’t a new idea by itself, but they render it in such a way that it’s totally awesome and cool. I wish they would include more Sergei Kostitsyn pictures and sequences though.

    In fact, the marketing team is doing an excellent job since Pierre Boivin took over as President. I remember around 2000, people were ashamed to wear Canadiens gear, it was pretty “kétaine” and the Habs were simply “out”. Now, the fans are back and people are proud of the CH brand like never before. It helps to have a winning team on the ice though.

    W.

  25. Chorske says:

    I’d have chosen better music. The music sucks. It sucks Toronto Hog Dogs.

    I think they should spruce it up with something by Mary Travers aka La Bolduc, that’d be way more a propos. Even better: they could get Kid Koala to remix one of her songs.

    SHE made her name singing in Montreal AND she’s Heritage Minute Worthy. Nuf said.
    HE is an awesome Montreal turntablist, who many of you know for his incredible reworking of Moon River:
    http://www.youtube.com/watch?v=ScwI7c5iiRo

  26. twocents says:

    That’s a friggin’ brilliant idea.

  27. likehoy says:

    sends shivers down your spine.

  28. RGM says:

    I guess this is why there’s that photo of Kovalev mixed in with the legends in B&W on the Habs official site eh?

    —–
    Go Habs Go!

  29. Mr.Hazard says:

    The ad is SICK! I still like the billboards better.

    Ex nihilo nihil fit

  30. Kilgore Trout says:

    anyone have a link to images of the billboards?

  31. Harani says:

    i took pics of it when i went last saturday…i’ll post them up and give u the links..


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